viewing paste Unknown #29234 | Python

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Ignoring exception in on_message
Traceback (most recent call last):
  File "C:\Users\Derpy\AppData\Local\Programs\Python\Python35-32\lib\site-packages\discord\client.py", line 275, in _run_event
    yield from getattr(self, event)(*args, **kwargs)
  File "C:\Users\Derpy\PSO2Bot\bot.py", line 45, in on_message
    "Welcome to Weeb Bot's Emergency Quest Alert! To get started, please type !eq enable on the channel you want EQs to appear. Please keep in mind you need the 'Broadcaster' role to do that.")
  File "C:\Users\Derpy\AppData\Local\Programs\Python\Python35-32\lib\site-packages\discord\client.py", line 824, in send_message
    data = yield from self.http.send_message(channel_id, content, guild_id=guild_id, tts=tts)
  File "C:\Users\Derpy\AppData\Local\Programs\Python\Python35-32\lib\site-packages\discord\http.py", line 133, in request
    raise Forbidden(r, data)
discord.errors.Forbidden: FORBIDDEN (status code: 403): Missing Permissions
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